Marketing Fundamentals Fall 2012 Midterm Exam Essay

Marketing Fundamentals Fall 2012 Midterm Exam - Essay Example Many of the brand names are available from the three largest producers of soda products, The Dr Pepper Snapple Group, PepsiCo & Coca-Cola Company, are well-intentioned equivalent competitors of each other. The following chart listing these competitors by type or flavor of drink. Many firms seek for a competitive advantage, but few truly realize what it is or how to accomplish and keep it. Competitive advantage is gain by contribution of consumer a superior value than the competitors, by offering lower prices or provided that best quality services or other benefits that give reason for a higher price. The strongest competitive advantage is policy that cannot be imitated by other competitors. Like any company who has effectively endured a century of survival, Coca Cola has had to continue enormously fluent with their pricing strategy. They have the opportunity of a worthy competitor continuously driving them to be better, faster, and smatter. A good or service is measured to be highly elastic if a minor change in price leads to a sharp change in the quantity of Supply or demand. These kinds of products and services are accessible in the marketplace and a person may not necessarily need them in daily life. The Coca-Cola Company uses a different distribution model than all the other FMCG companies. Coca-Cola Company Limited only provides concentrate that actually makes the soft drink through its subsidiaries. This solution is the main ingredient and also is most kept secret recipe ever. It also has number of bottlers all around the globe who obtain the concentrate directly from the company and makes the liquid soft-drink under severe supervision of Coca-Cola Company. Some of the main bottlers of Coca-Cola Company Limited who mostly controls operations of bottling, they are F&N, Swire Group, SABCO etc. commonly known as Anchor Bottlers. After complete bottling operations, this soft drink is efficiently distributed around the world through a very effective

MBA Essay Example | Topics and Well Written Essays - 3000 words

MBA - Essay Example To manage change is tough but the actual problem lies on the fact that there is no or little agreement regarding the factors which transforms the initiatives in organization (Metre, 2009, p. 1). There are authors who have stressed upon the fact that the main reason for failure of initiatives is due to resistance to change. Resistance to change often tends to include delays as well as cost into the change process. But resistance is also considered as useful source of information which helps in the development and learning process of the organization in a successful way. It has been proved that resistance to change is one of the key subjects in managing change in an organization (Val & Fuentes, n.d). Also with an increasing globalization, change in technology and deregulation along with a shift in the socio cultural trends, thus few would like to dispute that the most important task for the management is the leadership of managing organizational change (Todnem, 2005, p.2). Therefore in this context it becomes increasing necessary to reflect on the type, extent and change both for small and big organization in order to survive and thus sustain themselves in the changing business environment (Sengupta & Bhattacharya, 2006, p.1). Objectives The main objective in conducting the study is to find out whether change is important in the process of the development of the organization in the era of globalization. The following objectives will be discussed in order to confirm that the review of literature supports the given objectives. To determine why change is necessary The need for organizations to change and the forces of change To determine to what extent are the initiatives proposed are successful Description of the research The research on managing change in the organizations in the 21st century has been mainly taken from secondary sources especially books and other academic sources. Apart from books and academic sources some journals were also used. Mostly books wer e used because journals were not available at an ease like books. Some of the books and academic source includes, Metre, C. (2009). Deriving Value From Change Management. Griffin, R. W. (2011). Fundamentals of Management. Cengage Learning Zeffane, Rachid. (1996). Dynamics of strategic change: critical issues in fostering positive organizational change. Smith, Ian. (2005). Achieving readiness for organizational change. Key Findings The report mainly focuses on analyzing the fact that managing change is essential for organization in the 21st century in order to success and stay ahead of its competitors and achieve a competitive advantage. GE has managed to apply changes in its organization by following the process by Lewin’s notion (1947) which includes unfreezing, refreezing and movements were some of the essential components of change. The model primarily focused on the role of the leader in the process of creating change as well as communicating and crafting the vision, lead ing it and finally measuring progress of the change implemented across the dimensions of is organization. Figure 1: GE 7 step change model (Source: Metre, 2009) In addition to GE, the changes that has helped P&G reached at the top level is also been discussed (ICMR, 2004). Part B Summary of